We are privileged to undertake the role of the official organizer for the 55th installment of the Cairo International Book Fair, in partnership with the General Egyptian Book Organization. The Cairo International Book Fair stands as the premier cultural gathering in Egypt, the Middle East, and Africa. In the 55th edition, over 1200 Egyptian, Arab, and African publishers, representing more than 70 countries, participated, attracting a daily footfall of over 500,000 visitors and a cumulative attendance exceeding 5.5 million.

D Media Advertising spearheaded the official promotional campaigns across various social media platforms for the Cairo International Book Fair, from pre-launch to its conclusion. Additionally, we orchestrated digital advertising initiatives on prominent websites such as Youm7, Masrawy, Almasry Alyoum, Sadaelbalad, Alwatannews, Filgoal, Yallakora, among others. Furthermore, our team curated Out-of-Home (OOH) advertising materials within and around the Egypt International Exhibition Center (EIEC), strategically positioned along access routes to all entrance and exit points. These included billboards, mega banners, lampposts, towers, LED pillars, see-through banners, light boxes, and gates.

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